March 2012: Influences on pricing decisions

ORDINARILY, what level of influence do the following have on your pricing decisions? (1=No influence, 5=Very influential)

  Number of
responses
Labor
costs
Materials
costs
Transportation
costs
Marketing
costs
Demand for
product or service
Inventories Competitive
pressure
Total 150 3.3 3.4 2.9 2.4 3.7 2.4 3.8
Retail & Wholesale Trade 17 3.2 4.1 3.1 2.9 3.4 3.3 4.2
Manufacturing 34 3.2 4.3 3.6 2.1 3.9 2.6 4.0
Other 99 3.4 3.0 2.7 2.4 3.7 2.2 3.6