September 2012: Measuring the sales gap
What we asked:
How they answered:
| Number of responses |
Firm size | Average gap |
|---|---|---|
| 92 | Small (1–99 employees) | –9.6% |
| 43 | Medium (100–499 employees) | –9.6% |
| 49 | Large (500+ employees) | –4.9% |
| 184 | Total (weighted by industry share of GDP) | –7.6% |